Canterbury Coffee approached us with the goal of revitalizing Java Club’s brand packaging to better communicate its quality and high-value proposition. At the same time, they also wanted to ensure that customers continued to recognize the brand as the one they knew and loved. Our solution was this: We created a visually memorable logo by contrasting it against a crisp, white background. The logo itself received a minor stylistic upgrade and we incorporated the core colour, a rich blue, into a simple band that would tie the elements together. 

The cartons that displayed Java Club Coffee also needed to stand out. We designed an upgrade by  replacing the monochromatic colour scheme with a wash of light blue, contrasted against a white background and the brand’s core colour.