Secret Foods
Secret Foods tapped into the natural texture of tahini to create a creamy plant based finishing sauce, free from heavy oils, dairy, or eggs. This versatile sauce, designed with premium ingredients, was made to enhance any meal.
The challenge was to communicate the unique tahini base of Secret Foods. We custom crafted playful typography that highlighted tahini as the star and emphasized this key ingredient. Clear labels were chosen to further showcase the three different flavours.
The inclusion of single-use pouches for on-the-go convenience and sampling expanded the product's versatility. The addition of sell sheets, banners, and corrugated displays further supported a successful launch. Secret Foods is currently available in 400+ stores including Whole Foods, Choices, Nesters, Save on Foods, Urban Fare, Vegan Supply and Stong’s.
Feeling Inspired?
Let's Chat
