Easy Peasy
Easy Peasy introduced an innovative protein-packed pancake mix that is revolutioning the breakfast game. The mix, packed with Canadian-grown pea protein and a few other simple ingredients, simplified the pancake-making process - just add water to the bottle, shake, and cook. Delicious, fluffy buttermilk pancakes made in minutes, without any additional mess to clean. The bottle format is ideal for camping trips or even weekday mornings.
Easy Peasy needed a label that not only reflected the simplicity of its product, but that would also stand out in a market of boxed, traditional pancake mixes. The uniqueness of the bottle format and the no-fuss preparation method, required clear and engaging communication.
Opting for a vibrant pop art aesthetic, Easy Peasy labels feature bold, punchy graphics to ensure immediate differentiation. Easy Peasy soon expanded its product line to include three distinct flavours, which attracted a broader audience seeking health, convenience, and flavour.
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