SUKU Vitamins
SUKU Vitamins emerged when founder and CEO, Ju Young Yoo, recognized the challenges patients faced in adhering to supplement regimens, particularly with a significant percentage struggling to swallow pills. Positioned as the most convenient solution for managing functional wellness and beauty concerns, SUKU Vitamins are made from all-natural, safe, and high-potency ingredients.
The Challenge
SUKU Vitamins approached us with an existing label design, but needed enhancements and support for creating new labels and color palettes to accommodate their rapidly expanding product line. The challenge extended to revamping existing icons for improved readability and introducing new ones to highlight additional features.
The Result
We’ve developed 20+ distinct colour palettes tailored for the Canadian and U.S. markets. 9+ new icons were created to enhance readability and convey key product attributes effectively. We complemented this by creating accompanying marketing materials, and merchandising displays and graphics. In addition, we collaborated with Freshii restaurants in a three-SKU partnership.
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